Process
The art director and I began by understanding the event's objectives and target audience, creating a comprehensive visual strategy. We designed various branding elements including the event logo, promotional posters, banners, and digital marketing graphics. Each element was optimized based on feedback from the creative director to ensure it met the branding goals and effectively communicated the event's message.
Outcome
The visual identity for Sober Mornings successfully promoted the event, increasing visibility and engagement. The cohesive branding elements helped create a strong and memorable presence for the event, contributing to its overall success.
As a result, this event went viral on lots of celebrity's and influencers' Instagram stories, elevating the appearance and followers of brand by significant amount.